AI Insights · Timothy · October 2025
Top 5 Social Apps Performance in the Middle East, Q3 2025
Explore the performance trends of leading social apps like TikTok, Instagram, and Facebook in the Middle East during Q3 2025, based on Sensor Tower data.
In the third quarter of 2025, the leading social apps in the Middle East exhibited varied performance trends on a unified platform. These insights, derived from Sensor Tower data, offer a detailed look into the app dynamics across downloads, revenue, and active users.
TikTok - Videos, Shop & LIVE saw its weekly revenue fluctuate, peaking at approximately $3.5M in late September. Downloads reached a high of 601K in mid-July, while active users hovered around 39M, with minor fluctuations.
Instagram experienced a gradual decline in weekly revenue, ending the quarter at around $110K. Downloads showed an increase, peaking at 313K in late August. Weekly active users remained stable, averaging around 19M.
Facebook maintained a steady revenue flow, with slight variations around $83K to $91K. Downloads increased towards the end of the quarter, reaching 334K in September. Active users saw a slight decline from 26M to 25M.
Threads showed a consistent download pattern, starting at 159K and peaking at 191K in July. Active users grew steadily, reaching over 8.4M by the end of September.
Bigo Live - Live Streaming App exhibited fluctuating revenue, peaking at $242K in late July. Downloads remained stable, with a slight increase to 61K in late August. Active users showed a positive trend, ending the quarter at 733K.
For more detailed insights and trends, visit Sensor Tower's comprehensive reports.